China’s Most Trusted Brands is an annual consumer survey, involving more than 100,000 people in 20 countries (conducted in 8 languages).The survey's primary objective is to find out which Chinese brands the West and the East trust the most across a wide range of consumer product categories.

40 product categories are common to every country. Plus + each country includes additional categories of their own choice. This year, from a list of 20 adjectives, consumers highlighted those they'd most likely use to describe their own brand preferences.